C-Loop is truly a Why didn't I think of that? solution. We created the C-Loop because we were frustrated by the traditional top-mounted strap that was always tangling and getting in the way of shots. By relocating the mounting position to the bottom of the camera and integrating a 360-degree swivel, the C-Loop prevents strap interference and stays tight and secure, resulting in an effortless and worry-free shooting experience. Now you can transition from landscape to portrait mode without the strap falling in your face or blocking the viewfinder, and with your camera hanging upside down from the strap, you can tuck it to your side for easy movement through crowds and tight spaces. Made in USA.